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Precision Engineering Lights the Way with our Laptop Branding Design [Case Study]

Posted on November 20, 2024

For over four decades, CCL Design has been a manufacturing supplier within the computer and consumer electronics sector, driving innovation and delivering exceptional solutions to our customers. As a globally recognized manufacturing partner, we are proud of the pivotal role CCL has played in shaping the industrial design evolution of this dynamic industry.

Partnering for Success

From our early involvement as a supplier in the computer industry to our direct partnership with leading consumer electronic brands, CCL Design has consistently demonstrated our commitment to delivering cutting-edge solutions. Our expertise in design, materials, and manufacturing enables us to overcome complex challenges; providing unparalleled value to our customers.

Bright Ideas Come in Small Packages: A Backlit Logo Breakthrough

A prime example of our innovative approach is our development of a cost-effective ultra-thin, Backlit Brand Logo Assembly solution for a leading laptop manufacturer. Utilising our significant global design and manufacturing capabilities, we developed a product that met our customer’s stringent functionality, durability and aesthetics requirements.

Faced with the challenge of delivering a fully functioning backlit logo module but having a maximum of 0.4mm available space between the outside A-cover and the display sub-assembly, we worked across key disciplines to deliver within these strict parameters.

As experts in thin light guides, we delivered diffuse, even lighting to the back side of a precisely colour matched and decorated translucent logo module. Our in-house electronics capability allows us to manage the precise registered assembly of the various components, including thin LEDs, onto the flexible printed circuit together with the decorated logo piece, to create the stand alone easily assembled module for direct supply to our customer.

Leveraging our integrated capabilities in lighting, engineering, printing, automation and assembly, we implemented a streamlined manufacturing process, resulting in significant efficiency improvements.

Challenges
  • Even lighting across the full logo component
  • Thin logo construction. 0.4mm total available space available
  • Power supply
Key Capabilities
  • Decoration capabilities 1st and 2nd surface
  • Electronics design
  • Process Design & Automation
  • Design, Prototyping to Mass Production
Benefits

  • High-quality single piece module
  • Very thin construction
  • Easy assembly
  • Even diffuse lighting
  • Low power consumption

Latest Case Studies

Customer-centric approach innovation is at the core of CCL Design. We collaborate closely with our customers to deliver tailored solutions that drive success.

A Clear Vision

Backlit Display Blues